The Holy Grail of Online Marketing
Getting your web site or blog ranked on the the first page of the Search Engine Results Pages (SERPS) of Google is the holy grail of online marketing. Appearing in the first page of results means that lots of folks will find your site when they are searching for the keywords that are relevant to your site. In other words, you will receive more visitors to your site, and traffic is one of the most important goals of online marketing.
The Importance of Backlinks
Google became the most respected and most used search engine in the world when they came up with their secret algorithm that used the number of links to a particlar site as a way to determine its relevancy to the searched for keyword. Google calls these type of links, “backlinks”, and they are the most important way the search engines determine where your site appears in the search results. For example, if your web site or blog focuses on baseball, then you want other web sites to link to you for all of your relevant search terms such as baseball, baseball bats, baseball gloves, baseball players and so on.
The old way of accomplishing this was to contact other web sites and ask them to link to your site. However, this is quite a time consuming and often a humbling process.
Creating Your Own Backlinks
But, what if there was a way for you to create backlinks to your site by yourself and convince Google that your site was relevant for the search terms that you want to rank for? Well, there is a way and it is not difficult; it does take some time and some effort, but the rewards of increasing the traffic to your site and raising your ranking in Google and the other search engines are well worth it.
There are many sites on the web that are designed for users to create links to web sites. After you create a free account, you can create links to any web site that you choose. At most of these sites, people will see these links and can follow them. Many such sites also have a social networking component in which users interact with each other, recommending links and finding other users who have tastes similar to their own. You can often also form and join groups so that the links that you create are seen by a large number of folks.
Each bookmarking site has a slightly different flavor. By that I mean, that each goes about the linking and the social aspects in slightly different ways. Each site has their own culture and it is important to learn which behaviors at that particular site are considered cool and which are not. Some sites for example, frown on users that link only to their own content considering it spamming, while others, with less of a social nature, expect you to do a lot of bookmarking of your own content.
Here is a partial list of bookmarking sites to check out. You can find more easily by typing “social bookmarking” into Google, Yahoo, or Bing.
Social bookmarking should be a part of every online marketer’s arsenal. Regularly creating backlinks to your site will increase your visibility in the search engines and put your web site on the road to more traffic and more success.