Seeing Through Google’s Eyes
Googgle has added great new features to it’s search page. These features can be very helpful in finding niche markets to advertise in. One of the most useful is easy overlooked. When you start typing a search term in Google’s search box, you are immediately presented with variations on the search term that you are typing. This is “Google Suggests” and let’s you see through Google’s eyes.
In other words, Google is showing you what other words they feel are relevant to your search term! Write these variations down as they can help you to better understand your market as well as find related terms to further your research.
To see other new features, click on “Show Options” on the SERP (search engine results pages).
A list appears with the following clickable options:
Each of these new options can be used to uncover valuable information on the market that you are interested in.
Click on Videos for example and Google shows you what videos it believes are relevant to your serach term. By clicking through to the videos you can see what others in your market are promoting and by reviewing numbers of views and titles, you can learn what videos are currently the most successful. If there are no videos related to the search term, it may mean that searchers are not interested in videos, but it could also be a huge opportunity to increase your traffic by using videos related to the search term.
Each of the other Options are useful views of what Google considers relevant to your topic. By seeing through Google’s eyes, you are privy to what Google considers relevant. That is just the information you need to better craft Pay-per-click ads and Landing Pages.